Client Opportunities

Le Pain Quotidien

Le Pain Quotidien means the daily bread. And to us, that means everything. It’s much more than mere sustenance; it’s a way of life.

Our franchise partners open all-day bakery-restaurant, ranging from:

flagship restaurants
city centre restaurants
local neighbourhood eateries,
simple kiosks

Our patrons come for the trusted communal experience, where one feels recognised, appreciated, and at home. As our loaves emerge from the ovens, warm and fragrant, friends gather around our communal tables to share in the time-honoured tradition of breaking bread. The hum of conversation fills the air, jam is passed around the table, and, ever so gracefully, time slows.

The first Le Pain Quotidien bakery restaurant opened in Brussels in 1990, and within a few months 10 more locations opened, all serving the classic, rustic loaves Alain Coumont, our founder, grew up with. Le Pain Quotidien now has more than 210 bakeries in 21 countries.

About the Brand

The tradition of fresh-baked bread is a routine worthy of repetition. Once Alain Coumont decided to open his bakery, he needed to decide on a name. He recalled a memory of his father exclaiming “moi, ce n’est pas mon pain quotidien!” literally translating to “it’s not my daily bread.” Welcome to Le Pain Quotidien, “the daily bread,” where the past meets the present and the future is today. Our founder Alain made several visionary choices based on his views on food (simple, non-processed, organic, low on fat, with vegan options) and the environment. These choices have made Le Pain Quotidien the unique brand loved by millions globally.

Join us at the table.

At Le Pain Quotidien, we believe that community is what nurtures, inspires and feeds the soul. Our first communal table on Rue Dansaert in Brussels was built from wood salvaged from the floors of retired Belgian trains. Those simple planks became a tradition. Today, this same rough, reclaimed wood continues to bring rustic comfort to our stores, and the communal tables have become our centerpiece.

Our tables are where friends reconnect and new friendships are forged over the shared appreciation of delicious food and good company. In a space where color comes to life, music mingles with the melody of conversation and fresh-baked smells stoke the imagination, there will always be a place for you at our table.

Franchising Benefits

Le Pain Quotidien is looking for multi-unit Area Developers and Master Franchisees for the development, operation, and support of stores and/or sub-franchisees in countries we are not yet present. Our franchise partners share our commitment to quality, simplicity, comfort and service, and have an important experience in restaurant businesses and a knowledge of the local market.

Why Own A Le Pain Quotidien Franchise

• We are an all-day bakery & restaurant, where you can buy fresh products in the bakery and where you have plenty of choice all day long.

• We offer the best quality. Quality relates to taste, texture, presentation & appearance. Simple but special. Relentlessly pursued.

• We’re all about fresh Everything is prepared as close to being served as possible. Seasonal, vibrant, never stale. Be innovative and interesting with seasonal ingredients.

• We look for natural products because we only offer whole, pure food, minimally processed, never artificial, and seasonally appropriate. Dishes and presentation are never pretentious or contrived.

• Our dishes are simple to cook and present, simple to understand, and simple to eat.

• Since 1990 we have opened over 210 Le Pain Quotidien all day bakeries in over 21 countries. This growing number of stores is a testament to our brand relevance for consumers and business appeal to franchise partners from Buenos Aires to Tokyo.

• Our partners benefit from an impressive lineup of toolkits and guidelines (e.g. marketing, recipe database, HR Blueprint, etc.) as well as in-person support to help them start and grow their businesses efficiently.